I came across this entry on Google's official blog: Do You "Google"?
Like so many other readers, I am truly wondering if this is just an big act or if someone really has their panties in a twist about the word "google" making its way in every day conversation. (Hell, William is even telling us to google things these days.)
Bottom line is if someone is using "google" synonymously for "searching on any other website", they most likely aren't the most tech savvy folks in the first place and really not something Google should be worried about. And like other people have stated, it does reflect on their street cred and throws an unflattering typical big business light on them. But hey. Won't stop me from using them. I love the Google.