I believe it was "Survivorman" that I was watching, when on came the most intense commercial I have seen in a long time. The product was the "Grabit". The commercial itself was really nothing spectacular. But it was soundtracked (is that a word?) with the most action/suspense-type music I have ever heard in this sort of scenario. It was like "Clear and Present Danger of a Stripped Screw". In fact, I would have bought one of these Grabits based entirely on the music, assuming I had a spare $20 to waste.
That Survivorman show is quite interesting too. I learned how to make water out my urine. However, one would still be drinking evaporated piss water, so I don't know if this is a skill worth having.