I don't visit fast food restaurants too often at all -- one of the benefits of being a vegetarian. Or I suppose a disadvantage if you're the type that enjoys fast food. Anyway, when I do make a quick stop at one, I am quick to remember that they don't exist on the same plane as me, common sense speaking. I'm always amazed when a restaurant nonchalantly introduces a new burger made with three slabs of meat and a pound of bacon and ten slices of cheese. It's not just from a vegetarian aspect either that causes my disgust. I am baffled that anyone can order that for lunch and think they should eat for the next few days.
Today, I walked out of my doc appt and realized that I had eaten lunch way too early and I was hungry again. What I really wanted was edamame or some sort of fresh veggies, but I don't live in the sort of city where you can walk up to a nearby restaurant and get random veggies to go. So I settled for a close fast food restaurant by the highway to grab a drink and onion rings. Healthy, I know.
This is where I made my mistake. I ordered a medium beverage, expecting a medium beverage. I got a this:

This is not a medium. This is a small bucket.
In comparison, here is the faux-medium next to a standard cup, semi-filled with delicious fizzy water:

The medium towards over the normal cup. To me, medium means "average". It's not smaller than average (aka, small beverage) nor is it larger (aka, large beverage), so why does this fast food restaurant's beverage tower menacingly over the normal, "average" cup?
At what point did medium become large? What marketing genius decided that what consumers REALLY needed was a bucket of soda? Was there some focus group that decided 12 oz of beverage was for suckers? I'm really baffled. It reminds me of when I would go to a theatre and get a beverage, only to have the employees attempted to upsale me the bucket for a "quarter more". While I realize I get 20 extra oz for a mere 25 cents, I would point out to the employee that my bladder would surely explode if I even attempted to finish something that size. We're talking a what, 16, 17 oz capacity size for the average human bladder? Is a 64 oz soda really beneficially to the average person?